Flashback to April 21

American History

1988

S.B. Fuller, founder of Fuller products, dies at age 83.

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S.B. Fuller, renowned businessman and pioneer of the African American community, has passed away at the age of 83 on October 27, 1988. As the founder of Fuller Products, his indelible contributions to the world of business and his efforts to encourage entrepreneurship within the African American community will never be forgotten.

Fuller was born on June 4, 1905, in Monroe, Louisiana, into a family of sharecroppers. Despite the financial hardships that his family faced, he managed to create an empire and become one of the wealthiest African Americans of his time. He started work at an early age but it was his venture into the door-to-door sales business in the early 1930s that paved his way to success. Through tireless efforts and a keen business acumen, he established the Fuller Products company, which started as a door-to-door cosmetics sales business and grew into one of the largest black-owned businesses in the United States.

Fuller began his enterprise with just $25 in his pocket, selling soap products made by a small, white-owned company called the Boyer Corporation. His determination and skill soon saw him rising to the top of the sales charts, often outperforming other salespeople. Recognizing Fuller’s potential, the Boyer Corporation agreed to manufacture a line of products exclusively for him. Thus, Fuller Products was born, starting with soap and cosmetics, but later expanding into a range of household goods.

Fuller’s entrepreneurial journey is a testament to his resilience and business acumen. At its peak, Fuller Products had an annual turnover of more than $18 million. Under Fuller’s capable leadership, the company expanded its portfolio and reach, owning subsidiaries such as the Fuller Guaranty Company, the Fuller-Philco Home Shopping Service, and the Fuller Products Company of Canada.

Beyond his business triumphs, Fuller was also greatly acknowledged for his commitment towards uplifting the African American community. He often remarked that every individual had the ability to succeed, regardless of their racial background, if they worked hard and remained determined. With his transformative thinking, Fuller broke racial barriers and made a formidable impact on the notion of black entrepreneurship, inspiring many to dream and pursue their business aspirations.

In addition to fostering entrepreneurship, Fuller took steps to create opportunities for African Americans within his own company. He offered employment, training, and mentoring to thousands within the black community, demonstrating his dedication to uplifting and empowering those around him.

Fuller’s passing on October 27, 1988, marked the end of an era in black entrepreneurship. He left behind a legacy of greatness and resilience that still inspires business leaders and aspiring entrepreneurs across the globe. The strength, determination, and success of S.B. Fuller remains a beacon of hope and inspiration for countless individuals, encouraging them to dream big, persevere, and break barriers, regardless of their beginnings or circumstances.

The life and work of S.B. Fuller are an embodiment of hopes, dreams, and strivings towards success. His enduring legacy will serve as fuel for future generations to continue their journey towards success and upliftment. A luminary in the realm of business and entrepreneurship, S.B. Fuller’s pioneering spirit and remarkable contributions will forever be remembered.

While we mourn the loss of this great individual, it’s crucial to celebrate his inspiring life and remarkable achievements. S.B. Fuller’s life story and the success of Fuller Products emphasize the power of dreams, determination, perseverance, and the profound impact one person can have on the world. His passing is not just a loss to the business world, but also to a generation that looked up to him as a beacon of hope and possibilities.

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